The donor experience is evolving. We want to be investors, we want to do more for the organizations we care about and we want to feel part of the “greater goodness.” Some of us want to write checks and that is it. My hope is that this latter group becomes the minority. People love to feel part of something. And, that is when the magic happens.
I have watched the whole baby boomer wave create significant encore careers, a wealth of knowledge and positive energy that could truly change our world landscape. There are now over 400 people who have been acknowledged by Civic Ventures; sponsor of The Purpose Prize funded by forward thinking foundations such as John Templeton, Atlantic Philanthropies, AARP and Legacy Works. Four thousand have applied for this honor and the energizer bunny is still going!
We need also to remember the basics when we are fundraising. The real beauty happens when people catch your enthusiasms and WANT to get involved in making the world a better place. For some that starts right at home and for others there is an international calling. As a donor and a fundraiser; I don’t mind asking for money. I don’t mind “no.” What would really make me cringe is if someone said “I wish you would have asked.”
People have different reasons for getting involved in non-profit organizations. Some, because of a personal experience, some because they want to give back and others because a friend or someone they admire is involved. We need to be mindful of these varied motivations as we develop our donor relationships. This is what we need to build on to Inspire Legacy!
Related Inspired Legacies resources: